What We Help You Build:

Service 1: GTM Strategy Frameworks

Learn to deliver comprehensive go-to-market (GTM) strategies vs a standard marketing plans. A GTM strategy works backward from a revenue target to determine what investment is required, which markets to prioritize, which buyers to focus on, and what campaign architecture will get there. That discipline is what separates strategic consultants from execution teams — and it's what clients pay premium rates for. 

We teach you how to build and deliver:

• Market segmentation and total addressable market (TAM) analysis — defining how big the opportunity is and which slice to pursue first

• Competitive intelligence and analyst relations — understanding the landscape your clients are competing in and how to position against it

• Customer and market research methodologies — gathering the insights that make strategy credible, not assumed

• Buyer journey mapping across complex buying committees — accounting for every stakeholder involved in the purchase decision, from economic buyer to technical evaluator to end user

• Full-funnel GTM planning with financial modeling — connecting campaign activity to pipeline and revenue targets, calibrated to the client's business model whether that's Software-as-a-Service (SaaS) recurring revenue, usage-based consumption, enterprise licensing, or marketplace transaction volume

• Strategic road mapping with phased tactical implementation — so clients know what to do now, next, and later

  • Big Rocks identification and alignment — defining the 3-5 non-negotiable strategic priorities your campaigns, programs, and content decisions must ladder up to; ensuring every GTM motion connects to a measurable business priority rather than executing activity for activity's sake 

• Business case development for leadership and board audiences — giving yourself and your clients the tools to get internal buy-in before a dollar is spent. This could be enabled with QBR and reporting templates, business case submittal documents, etc.

We also teach you how to take a 360-degree step back — auditing what exists, what's broken, and what's missing — before recommending a path forward. This is the discipline that builds trust with internal teams, with executives, and with customers as fast.

Deliverable: GTM strategy frameworks, methods, and templates you deploy with clients across any industry

Service 2: Messaging & Positioning Expertise

Master the frameworks that create differentiation and prevent the narrative sprawl that makes campaigns underperform. Without a messaging foundation, every new campaign becomes a ground-up positioning debate. Without a messaging foundation, every new campaign becomes a ground-up positioning debate — wasting time, diluting the brand, and producing content that doesn't connect or convert.

We teach you Value Proposition Framework (VPF) and Messaging and Positioning Framework (MPF) methodology across all types: 

• Brand and company-level messaging — the overarching story the organization tells about who they are and why they exist

• Solution messaging — how specific products, services, or offerings are positioned against buyer pain points

• Industry and vertical messaging — how the same solution speaks differently depending on who's buying it, what industry they operate in, and what they care about most. Whether your client serves healthcare systems, retail brands, financial institutions, government agencies, manufacturers, fashion houses, or creative industries — the message has to meet the buyer in their world, using their language, speaking to their specific priorities.

• Campaign messaging — focused, time-bound narratives built around a specific campaign objective

• Partner acquisition messaging — why a potential partner should align with your client's program or ecosystem

• Joint and co-sell messaging — how two organizations tell a unified "better together" story to shared buyers 

This includes:

• Narrative design and messaging hierarchy across strategic (why it matters), operational (how it works), and tactical (what to do) levels

• Deep buyer persona development — not broad titles like "IT decision makers" but specific roles, priorities, daily challenges, and buying motivations

• Segmentation and use case focusing — identifying which buyers care most about which outcomes

• Industry-specific positioning with compliance and regulatory language where relevant — for clients in healthcare, financial services, government, manufacturing, and other regulated environments

• Competitive positioning and objection handling — preparing clients and their sellers for the conversations that determine wins and losses

• 'Proof and evidence' documentation across revenue impact, time savings, cost reduction, risk mitigation, and quality dimensions — giving every stakeholder in the buying decision the evidence they need to say yes, champion the solution internally, and defend the purchase to leadership 

Build once, deploy everywhere — across pitch decks, landing pages, sales scripts, partner enablement, campaigns, and events.

Deliverable: VPF/MPF template library and positioning playbook

Service 3: Product Launch Capabilities

Deliver systematic product and feature launches that create momentum instead of scrambling. Most agencies are brought in after launch decisions are made and asked to "make it go." We teach you how to show up before that supporting your client's launch strategy, not just the launch assets.

This includes:

• Launch planning frameworks and go-to-market calendars — so every stakeholder knows what's happening, when, and who owns it

• Campaign orchestration across virtual, in-person, and digital channels — coordinating every launch moment into a cohesive program rather than disconnected tactics

• Sales enablement development — pitch decks, sales one-pagers, battlecards, demo scripts, and objection handling guides that equip sellers to carry the launch story confidently

• Digital marketing channel strategy and measurement — email, social, content syndication, paid advertising, and search-engine-adjacent content planning connected to pipeline metrics

• Customer retention and expansion messaging post-launch — because launch doesn't end at go-live; it continues through adoption and expansion

• Metrics and Key Performance Indicator (KPI) tracking frameworks that connect launch activity to pipeline and revenue — so you can show clients what the launch actually produced 

We also teach you how to build launch assets that scale — using creative briefs, brand and messaging guardrails, and production workflows so every asset snaps to the same strategic foundation regardless of who produces it or when.

Deliverable: Product launch strategies and playbooks + campaign templates

Service 4: AI-Augmented GTM Execution

Learn how to build Artificial Intelligence (AI) into your consulting and client delivery workflow as a systematic capability — one that accelerates the strategic work you're already doing without replacing the judgment that makes it valuable.

Most people use AI to generate content faster. That misses the point entirely. The real opportunity is in how you structure the conversation with the tool — what you feed it, in what order, and how you validate and refine the output against your strategic foundation. Feed AI a vague prompt and you get generic output. Feed it the right inputs — buyer personas, competitive context, industry language, messaging frameworks, campaign objectives — and you get a strategic accelerator that compounds your expertise instead of diluting it.

We teach you how to build structured prompt matrices — organized frameworks that capture your VPF/MPF inputs, persona details, use cases, industry language, and competitive context — and feed them systematically into AI tools like Claude, Copilot, and similar platforms. The result is faster messaging development, sharper persona research, more consistent content production, and campaign planning that reflects your client's reality rather than a templated approximation of it.

We teach you:

• How to structure discovery inputs for AI tools so outputs reflect your client's specific context and strategic foundation

• How to develop MPF and VPF frameworks using structured prompt matrices built for systematic reuse across clients and engagements

• How to use AI for persona research, competitive intelligence, campaign planning, and content production at scale

• How to evaluate, refine, and approve AI outputs against your strategic and messaging standards before anything goes to market 

This includes:

• prompting methodology

• input frameworks 

• tool guidance 

all built around how these tools actually produce best results when fed the right context. We have centralized industry, solution, and persona copy block messaging developed across 12+ industries that demonstrates this methodology in practice.

We also show you how to read AI output the way an editor would, identify what needs a human hand, and keep and/or bring your voice and your client's voice back into the work in the event it gets lost in translation and workshopping with the AI tool. 

Deliverable: AI prompting guide + MPF/VPF prompt matrix + AI workflow implementation guide 

Service 5: Strategic Consulting Positioning

Transition from vendor to trusted advisor — and price accordingly. The gap between agencies that get hired for campaigns and agencies that get hired for strategy isn't capability. It's positioning. We help you build the positioning, packaging, and communication strategy that earns you a seat at the strategy table instead of the execution queue.

This includes:

• Developing thought leadership positioning grounded in your real expertise and track record — not generic industry commentary but specific, credible points of view that attract the clients you want

• Building a case study portfolio that demonstrates transformation, not just delivery — showing what changed for the client, not just what you produced

• Creating competitive differentiation against larger agencies and niche specialists — defining what you do that others don't, and making that impossible to ignore

• Structuring advisory retainer and engagement models that reflect strategic value — moving away from hourly billing toward outcome-based and retainer pricing that compounds

• Developing the client-facing communications — proposals, onboarding language, quarterly business review (QBR) framing — that reinforce strategic partnership at every touchpoint

• Pricing strategies and frameworks — how to position value before you name a number, and how to ensure your rates reflect the outcomes you deliver, not the hours you log

Deliverable: Strategic consulting communications strategy + consulting service packaging + pricing frameworks

What We Help You Build:

Service 6: Partner Activation Frameworks

Partner programs REQUIRE a system behind them. Multi-party partnerships and engagements that are strategic in nature require definition of what each party is committing to, the joint story they're telling to their cusotmers, and what success looks like for either side. We teach you how to build and deliver the foundational partner marketing and go-to-market activation work that builds and delivers on the ecosystems momentum.

We teach you:

• Partner recruitment and readiness assessment — how to evaluate which partners are activation-ready before investing in joint programs, including point-scoring models that bring objectivity to partner prioritization decisions across any industry or partnership type

• Define and reinforce the partnership growth model — clarifying mutual commitments, resource access, co-marketing funding eligibility, program requirements, and how both sides will work together to produce; this is the foundational alignment conversation that prevents mismatched expectations from derailing programs before they launch

• Joint Value Proposition (JVP) and joint messaging framework development — building the "better together" story that articulates:

  •  what each organization brings 

  • what the partnership delivers that neither could deliver alone 

  • how that story speaks to shared customers 

• Executive alignment strategies — getting leadership on both sides of the partnership committed to the same goals, investment levels, and success definitions before programs launch

• 30-60-90 day activation roadmaps — giving every stakeholder a clear view of what happens, when, and who owns it 

• Partner recruitment and onboarding email communications — outreach sequences, program invitation emails, and participation requirement communications that bring activation-ready partners into the program with clear expectations from day one

What you'll deliver to clients: Partners who know what they're signing up for, a joint story that holds up in front of shared buyers, and an activation roadmap that compresses timelines from 18 months to 6 months.

Deliverable: Partner activation playbooks + joint VPF/MPF strategies and templates

Service 7: MDF Optimization & Marketplace Strategies

Most organizations with partner marketing funding programs leave a significant portion of that money on the table every year because they don't have the system to plan it, deploy it, and document it in a way that survives the reimbursement and approval process. We teach you to help build that system.

• MDF utilization strategies — how to plan, submit, execute, and report on MDF so dollars get used, claims get approved, and every dollar spent ties back to pipeline. (In technology ecosystems, this is called MDF. In alternative industries outside of tech such as retail and distribution channels, this may appear as co-op advertising funds or vendor marketing allowances. The principles and disciplines apply across all of them.)

• Competency-driven MDF unlocking — how earning partner program designations, specializations, and certifications opens access to higher funding tiers most partners don't know they qualify for.

• Co-marketing campaign design and execution — how to build co-branded campaigns that meet partner program approval standards, tie directly to pipeline goals, and hold up in post-campaign reporting and reimbursement review; campaigns that get rejected or don't survive the claims process cost clients time, money, and program standing

• Marketplace listing, activation, and optimization — how to get listed on the right marketplaces for your client's partnership model, drive traffic to their listing, and turn marketplace presence into measurable transaction volume; marketplace transaction volume is growing faster than direct revenue for the companies doing it well, and the agencies that understand marketplace activation will own that work

• Channel-led marketplace strategies — understanding how distributor and reseller partners operate private offer programs that extend your client's marketplace reach to tens of thousands of global partners beyond what any vendor can build through direct motions alone

• Private offer mechanics — how structured deal packaging through partner programs accelerates deal closure and simplifies procurement for buyers; including Seller Private Offer (SPPO), Channel Private Offer (CPPO), and Marketplace/Multi-Party Private Offer (MPPO) in technology ecosystem contexts, and equivalent structured deal mechanisms in other partnership models

• Co-sell program participation — how to help your clients engage co-sell programs systematically so partner sellers are working deals with them, not around them — whether that's a hyperscaler co-sell motion, a technology alliance field engagement model, or a channel partner sales program

Deliverable: MDF optimization playbook + marketplace strategies and templates

What you'll deliver to clients: Unlocked co-marketing funding their competitors are leaving behind, marketplace presence that drives measurable transaction volume, and co-sell programs that produce partner-sourced pipeline instead of just partner agreements.

Service 8: Co-Sell Enablement & Deal Registration

Co-sell is what happens when your client's sales team and their partner's sales team pursue the same opportunity together — coordinated, not competing. Sometimes, sellers don't know when to bring a partner in, deal registration gets skipped, partners can't carry the joint story without the right enablement and partner support, and opportunities take longer than they should to close, or risk not getting closed at all. We teach you how to build and deliver the infrastructure that makes co-sell systematic for your clients and helps their sellers and their partners effectively work deals together. 

We teach you:

• Lead management and CRM hygiene — helping your clients define funnel stage definitions (from initial engagement through partner-qualified opportunity to closed-won), lead handoff processes between marketing, sales, and partner sellers, qualification thresholds, deal registration Service Level Agreements (SLAs), Customer Relationship Management (CRM) alignment between your client's system and their partner's platform, and shared responsibility frameworks that ensure no lead falls through the cracks between organizations

• Deal registration workflows — how to build the processes that ensure opportunities get registered correctly, on time, and in a way that protects co-sell credit and partner relationships

• Joint messaging alignment for co-sell motions — ensuring your client's sellers and their partner sellers are speaking the same language in front of the same buyer, so the joint story holds up when it matters most

• Making co-sell native to your client's sales process — translating marketplace and co-sell mechanics into the frameworks your client's sellers already use so co-sell feels like an enhancement to their existing process, not a separate track requiring new forms, new steps, and new stakeholders

• Co-sell execution playbooks — step-by-step guidance for how your clients and their partners engage accounts together, from first touch through close

• Field sales enablement — teaching your client's field sellers when and how to engage partners, what to ask for, and how to position the partnership in front of buyers

• Co-sell program navigation — including hyperscaler co-sell programs like AWS Co-Sell Operating Standards (COSS) and Microsoft Azure Co-Sell (MACC) for technology ecosystem clients, and equivalent structured co-sell motions for other partnership types

• Partner Service Level Agreement (SLA) frameworks — defining the mutual commitments across lead response times, follow-up cadences, and shared accountability 

What you'll deliver to clients: Sales teams who understand and execute co-sell systematically, clean deal registration, faster sales cycles through coordinated partner engagement, and lead management infrastructure that ensures nothing falls through the cracks.

Deliverable: Co-sell enablement playbook + lead management plan + deal registration templates

Service 9: Partner Attribution & Revenue Tracking

Help build the infrastructure that proves what the partnership's marketing and operations efforts actually contributed. We teach you how to build and deliver the attribution and reporting systems that keep your clients' partner programs funded, growing, and defensible to leadership. 

We teach you:

• Attribution frameworks — built on the lead management and CRM hygiene infrastructure from 'Co-Sell Enablement & Deal Registration', attribution only works effectively when leads are captured, staged, and tagged correctly from the start; we teach you how to define and implement the frameworks that separately track and report partner-generated revenue (opportunities that originated from a partner) and partner-influenced revenue (opportunities where a partner contributed to an existing deal's acceleration or close)

• CRM tagging infrastructure — how to build the tagging and data capture systems inside your client's CRM that make attribution clean, consistent, and auditable — so leadership can trust the numbers without questioning the methodology

• Performance dashboards — how to design and deliver the reporting views that give your clients and their leadership real-time visibility into partner activity, pipeline contribution, and revenue impact across their portfolio

• Revenue density tracking — measuring how productively each partner is generating revenue relative to the investment made, which surfaces which partners are worth more investment and which need development or exit conversations

• Partner quality signals and ecosystem performance indicators — the leading indicators that reveal partner maturity, program alignment, and engagement health before pipeline data catches up; these are the signals that naturally open conversations about portfolio optimization, partner development, and recruitment readiness

• Portfolio-level analysis — helping your clients see the full picture of their ecosystem's health, performance, and opportunity — not just individual partner snapshots but the portfolio as a whole

What you'll deliver to clients: Clean partner attribution data that leadership can trust, board-quality reporting that makes the partnership budget defensible, proof of partner ROI, and the performance visibility that informs smarter ecosystem decisions over time.

Deliverable: Attribution strategies, frameworks, and templates + reporting dashboards

Service 10: Campaign Orchestration for Partners

We teach you how to design and orchestrate full-funnel partner campaigns with the right mix of channels and campaign types for your clients' partners, buyers, and program requirements — across any industry.

Campaign Channels:

• Virtual — webinars, summits, immersion days, fireside chats, roundtables, content syndication

• Digital — display advertising, social media campaigns, Account-Based Marketing (ABM), email nurture and subscriber programs, newsletter strategy, marketplace listings, and landing pages

• Field and In-Person — roadshows, conferences, workshops, executive briefings, executive dinners, partner prospecting programs, and account mapping workshops

Campaign Types:

• Awareness — thought leadership, brand amplification, co-branded visibility across partner and client audiences

• Lead Generation — gated content, webinar registration, demo requests, event attendance, and marketplace-driven lead capture

• Lead Nurture — email sequences, retargeting, follow-up content, and case study delivery that moves qualified leads toward purchase

• Account-Based Marketing (ABM) — targeted account programs, personalized outreach, and buying committee engagement coordinated across partner and client teams

• Co-Sell Activation — joint field programs, partner prospecting competitions, and deal acceleration campaigns that drive partner-sourced pipeline

• Technical Enablement — solution workshops, certification programs, and immersion days that deepen partner and buyer understanding of joint solutions

We also teach you:

• Channel role definitions and campaign-to-funnel mapping — which channels drive awareness, which generate leads, which nurture, and which activate co-sell so your clients' campaign investments are allocated with precision

• Vertical-specific campaign conversion intelligence — which campaign types drive highest engagement and pipeline by industry including security and compliance, data and analytics, public sector, healthcare, financial services, infrastructure, manufacturing, construction, logistics, real estate, fashion, retail, hospitality, entertainment, food and beverage, and beyond

• Co-branded asset production workflows — how to build and manage the asset production process across two organizations, including approval workflows, brand compliance, and co-branding standards

• Partner-led outreach programs — joint contact lists, CTAs, and CRM hygiene guidance that enables partners to run outreach motions on behalf of your clients

• All campaigns mapped to funnel stage, vertical-specific conversion intelligence, and partner program compliance requirements.

What you'll deliver to clients: Systematic multi-channel partner campaigns that generate partner-sourced pipeline.

Deliverable: Campaign orchestration framework + asset production strategies and templates

Service 11: Joint Revenue Forecasting

Help your clients answer the questions: what will this partnership produce, and how do we know? We teach you how to build and deliver the financial models that connect partner marketing investment to pipeline and revenue outcomes. 

We teach you:

• Forward and backward financial modeling — starting from an investment to project expected pipeline and revenue, or starting from a revenue target to determine the investment, campaign volume, and partner activity required to hit it

• Business model-specific conversion benchmarks — building models that reflect how your client's specific partnership actually generates revenue, whether that's a technology co-sell motion, a retail co-op program, a brand licensing partnership, or a distribution channel relationship; a SaaS ARR model converts and closes differently than a consumption-based marketplace deal, and the forecast needs to reflect that

• Funnel stage velocity mapping — realistic timelines from initial engagement through partner-qualified opportunity to closed-won, by business model and campaign type, so your clients can project when investment will turn into revenue

• Cost of Ineffective Action (COIA) analysis — quantifying what stalled, ad-hoc, or under-resourced partner programs are actually costing the business in lost pipeline and missed revenue; this is often the most powerful conversation starter for getting leadership to invest in systematic partner marketing

• MDF and co-marketing investment allocation modeling — distributing available partner funding across partner tiers, campaign types, and program requirements with projected return per dollar spent

• Board-ready ROI reporting — a number leadership can trust and a story they can defend in quarterly reviews and budget conversations

What you'll deliver to tech clients: Financial justification for partner marketing investment, forecast models executives trust, and the budget case that gets programs properly funded.

Deliverable: Revenue forecasting strategies and templates + ROI frameworks

Service 12: Partner Program KPIs & QBRs

Help your clients define what successful partner marketing engagements are, how they are tracked, and how those results get presented. We teach you how to build and deliver the performance infrastructure that helps turn partner program activity into data your clients and their leadership can understand, act on, and invest in. 

We teach you:

• KPI frameworks covering the full joint engagement funnel from initial engagement through closed-won — defining what gets measured at every stage so your clients and their partners are aligned on what success looks like before programs launch

• QBR templates and presentations for both internal leadership reporting and partner-facing business reviews — structured formats that demonstrate value, surface expansion opportunities, and strengthen relationships at every review cycle

• Deal wins tracking systems — documenting and attributing wins - and touchpoints, timelines and motions within - to specific partner activities so teams can replicate success and clearly see ROI

• Partner check-in deck templates for regular program touchpoints — structured, efficient check-in formats that keep partners engaged and informed without consuming disproportionate time

• Executive reporting packages — board-ready summaries that give leadership the partner program performance visibility they need to make investment decisions

• Partner-facing QBR decks and check-in presentation templates your agency can deliver directly to your clients' partner organizations as part of your partner marketing service offering

What you'll deliver to tech clients: Data-driven partner performance reviews, data-driven performance optimization

Deliverable: KPI framework + QBR templates

Service 13: Partner Graduation & Portfolio Optimization

Not all partners perform equally — and treating them as if they do is one of the fastest ways to drain a partner marketing budget without producing results. Partner portfolio optimization is the discipline of knowing which partners to invest in more, which to develop, and which to phase out — based on data, not relationships or assumptions. We teach you how to build and deliver the performance frameworks that make those decisions objective, defensible, and systematic for your clients. 

We teach you: 

• Partner graduation criteria across performance tiers — defining the objective thresholds that determine when a partner moves from pilot to established, from developing to strategic, or from active to sunset; this applies whether your client has three strategic partners or three hundred channel partners across a global ecosystem

• Performance scorecards covering four dimensions: 

  • performance and forecast alignment (are they hitting the targets they committed to?)

  • funding and stability (are they deploying available co-marketing funds effectively?) 

  • pipeline and executive engagement (are they generating opportunities and showing leadership commitment?) 

  • and operational readiness (are their CRM, deal registration, and reporting processes working?)

• Investment allocation models — how to help your clients distribute partner marketing budget and resources based on partner performance data, not relationships, history, or who emails the most; objective allocation is what turns a partner marketing budget from a political decision into a strategic one

• Partner development plans — structured roadmaps for partners who have the potential to graduate to higher investment and program tiers but need targeted support, enablement, or co-marketing investment to get there

• Partner quality assessment — evaluating alignment to program standards, GTM maturity, and revenue contribution trajectory so your clients always know which partners are worth developing and which aren't

• Sunset criteria — clear, objective indicators for when to pause, reduce, or exit a partner relationship; having explicit sunset criteria protects your clients from the political difficulty of ending underperforming partnerships without data to support the decision

• Revenue density improvement over logo growth — helping your clients shift portfolio focus from how many partners they have to how productively those partners are generating revenue; this is the mindset shift that separates partner programs that scale from partner programs with stagnantly grow

What you'll deliver to tech clients: Objective portfolio decisions grounded in performance data, revenue density improvement across the active partner ecosystem, and systematic partner investment that compounds over time instead of spreading thin across too many dormant relationships.

Deliverable: Partner graduation framework + portfolio optimization playbook

What We Help You Build:

Service 14: Technology Buyer Language & Sales Cycles

Learn how technology buyers actually buy — and why most agency pitches miss them. We teach you:

• B2B tech buying committee dynamics across verticals: 

  • executives (CMO, CRO, CTO, CDO, CIO, COO) 

  • technical evaluators (Cloud/Enterprise Architects, DevOps, Platform Engineering)

  • security and compliance stakeholders (CISO, VP InfoSec, Head of GRC)

  • data and analytics leads

This includes: 

• economic business decision maker and buyer vs. technology or service users vs. influencer distinctions

• technology sales cycle dynamics across 1-18+ month enterprise deals

• procurement process navigation

• technology decision criteria at each buying stage

• insight on how messaging must shift altitude — from strategic (board and C-suite) to operational (VP and director) to tactical (manager and practitioner) — to move a deal through a complex buying committee without losing anyone.

We also teach you technology business model fluency:

• how SaaS companies measure success in ARR, NRR, and churn 

• how usage-based and consumption models think about expansion and retention differently 

• how enterprise licensing deals move through procurement versus product-led growth models 

• how marketplace transaction models layer in co-sell and revenue sharing mechanics 

Understanding the business model your client runs changes how you position, price, and communicate — and it's the difference between sounding like a generalist agency and sounding like someone who's been inside their world.

Deliverable: Technology buyer playbook + persona templates

Service 15: Technology Compliance & Regulatory Expertise

Master compliance positioning across the technology verticals where regulatory language is a prerequisite for credibility. 

We teach you how to position compliance as a competitive differentiator, so your client earns buyer trust from the first touchpoint and compounds it through every conversation that follows: 

• Health Insurance Portability and Accountability Act (HIPAA) compliance language — including Protected Health Information (PHI), Business Associate Agreements (BAA), and Health Information Trust Alliance (HITRUST) certification — for HealthTech and Healthcare IT; 

• System and Organization Controls 2 (SOC 2) and security certification positioning for security and infrastructure buyers 

• Federal Risk and Authorization Management Program (FedRAMP) and SLED public sector requirements 

• Cybersecurity Maturity Model Certification (CMMC) levels for defense contractors and organizations operating within the Defense Industrial Base (DIB) 

• Payment Card Industry Data Security Standard (PCI-DSS) for payments and FinTech; 

• North American Electric Reliability Corporation Critical Infrastructure Protection (NERC-CIP) and Environmental Protection Agency (EPA) standards for critical infrastructure and energy; 

• National Institute of Standards and Technology (NIST) cybersecurity frameworks; 

• Anti-Money Laundering (AML) and Know Your Customer (KYC) positioning for financial services. 

Deliverable: Compliance positioning guide + messaging templates by vertical

Service 16: Technology Industry Positioning

Build agency credibility inside the technology market across the verticals where B2B SaaS, ISVs, MSPs, and cloud ecosystem companies operate. We help you identify technology buyer's challenges, develop technology industry use cases for your solutions, case studies and proof points that show buyers you understand their world — not just how to produce for it. 

This includes:

• positioning as a tech-specialized agency versus generalist and IT-focused marketing agencies competitors 

• creating thought leadership across key industry verticals that resonate with your ideal clients

• building the solution type fluency that makes your positioning land across the verticals and solution categories we have serviced:

  • Public Sector and GovTech 

  • Financial Services and FinTech 

  • Healthcare and Life Sciences 

  • Manufacturing and Industrial IIoT 

  • Energy and Critical Infrastructure 

  • Cybersecurity and Cloud Security 

  • Data and Analytics 

  • DevOps and Observability 

  • Cloud Migration & Optimization 

  • Device Management and Edge Security 

  • Customer Experience and AdTech 

  • Telecommunications 

  • Media and Entertainment 

  • Retail and eCommerce 

We also teach you how to leverage and engage within the channels technology buyers actually use:

•  analyst coverage 

• third-party research

• industry associations

• tech media

Deliverable: Technology industry positioning frameworks + case study templates

What We Help You Build:

Service 17: GTM Readiness Assessment & Content Audit

Before building anything, you have to know what exists, what's missing, and what's working. Jumping to execution before the strategy is sound is the fastest way to produce content that doesn't convert and campaigns that don't compound. We teach you how to take the 360-degree step back that makes every subsequent engagement more focused, more defensible, and more valuable to the client. 

We teach you how to: 

• Conduct GTM readiness assessments that evaluate your client's go-to-market (GTM) maturity across strategy, messaging, content, and operations

• Surface content gaps — identifying where the buyer journey breaks down because the right content doesn't exist at the right stage

• Analyze competitive positioning — understanding how your client's narrative stacks up against alternatives in the market

• Audit sales and marketing operations — evaluating how well strategy, content, and execution are aligned across teams

• Assess technology stack — identifying whether the tools in place support or hinder the GTM motion

• Score overall readiness — giving clients and internal teams a clear picture of what needs to be built, fixed, or retired before campaigns launch 

This discipline makes you indispensable and separates strategic consultants from agencies that wait to be told what to produce. 

Deliverable: GTM readiness assessment framework + content audit templates

Service 18: Content Strategy & Editorial Planning

Content strategy is what separates agencies that produce from agencies that plan — and planning is what makes production sustainable, scalable, and tied to resolving client challenges and driving business outcomes such as consistent pipeline instead of activity-based metrics. 

We teach you:

• Content pillar development — identifying the 3–5 strategic themes that anchor everything a client publishes, ensuring every asset serves a purpose beyond filling a calendar

• 6–12 month editorial calendar planning — building a publishing cadence tied to business goals, campaign windows, industry events, product launches, and partner activation moments

• Channel distribution strategy across owned (website, blog, email), earned (PR, analyst coverage, organic social), and paid (sponsored content, display, syndication) channels

• Podcast and video content strategy — planning, scripting, and editorial direction for audio and video programs that build authority over time

• Search engine optimization (SEO) keyword mapping — connecting content topics to what buyers are actually searching for, supporting organic discoverability alongside paid and partner-driven traffic

• Performance frameworks — measuring what's working, what's not, and what to do next based on real engagement and pipeline data

• Event-moment content planning — building content programs around high-value moments like major industry conferences, product launches, partner activations, and demand generation programs 

Deliverable: Content strategy framework + editorial calendar templates 

Service 19: GTM Campaign Planning & Design

Learn to design full-funnel GTM campaign systems tied directly to revenue targets. A campaign with the right architecture connects every asset, channel, and call to action to a measurable outcome at every stage of the buyer journey. 

We teach you:

• Campaign strategy and planning across the Flex Funnel — pre-market awareness through customer success and expansion, with each stage mapped to the right content type, channel, and conversion goal

• Multi-channel campaign orchestration across 20+ campaign types spanning virtual, digital, and field execution

• Funnel mapping and conversion benchmarking by industry and solution type — so clients know what good looks like for their specific market, not just generic benchmarks

• Marketing Development Funds (MDF)-eligible campaign design for partner-led programs — built to meet program compliance and reimbursement standards from day one

• Workback schedule development — mapping every campaign asset, approval, and launch milestone to a realistic timeline that accounts for partner readiness, funding windows, and internal capacity

• Asset planning by funnel stage — ensuring the right content exists at every buyer touchpoint before the campaign launches

• How to build campaigns that flex — for regulated industries, complex buying committees, partner ecosystems, and non-linear revenue paths where the standard funnel doesn't apply 

Deliverable: GTM campaign planning framework + Flex Funnel campaign templates

Service 20: Messaging & Positioning Framework (MPF/VPF) Development

Master the foundational document that everything else flows from. Without it, every campaign becomes a ground-up positioning debate, every new asset reinvents the narrative, and every seller tells a slightly different story. With it, your client's entire GTM motion — campaigns, sales conversations, partner enablement, executive presentations — speaks with one voice.

We teach you to build and deliver Messaging and Positioning Frameworks (MPF) and Value Proposition Frameworks (VPF) that serve as the single source of truth across:

• All campaign content

• Sales conversations and field selling

• Partner enablement and co-sell motions

• Executive presentations and board communications 

This includes:

• Persona-focused core value proposition development — what you do, who it's for, and why it matters, articulated specifically for each buyer type

• Competitive positioning — how the solution wins against alternatives, and how to frame that without sounding defensive

• Challenges and outcomes mapped by persona and funnel stage — connecting buyer pain to solution capability at every point in the conversation

• Capabilities and differentiation — what makes this solution different, and how to say it in a way buyers actually remember

• Brand compliance standards — ensuring everything produced from this foundation stays on-brand regardless of who produces it or when

• Full messaging hierarchy across strategic (why it matters), operational (how it works), and tactical (what to do) levels

Build once, refresh as needed — deploy everywhere across direct GTM and partner motions. 

Deliverable: MPF/VPF template library + development methodology 

Service 21: Thought Leadership Content

Build the buyer trust that makes sales easier before a prospect ever enters the sales process. Thought leadership should be designed to consistently demonstrate that your client understands the buyer's world better than anyone else, and is the credible, trustworthy choice when the time comes to act.

We teach you to develop and deliver:

• • eBooks — medium to long-form, research-backed content that establishes authority and generates qualified leads

  • Whitepapers — technical and strategic documents that demonstrate depth and earn credibility with evaluators and decision makers

  • Long-form blog articles — SEO-adjacent, persona-specific content that builds organic visibility and nurtures buyers between campaigns

  • Executive LinkedIn and social series — thought leadership content that builds personal brand authority alongside company brand credibility

  • Podcast episode strategy and scripts — editorial direction and scripted frameworks for audio content that compounds authority over time 

We also teach you:

• How to develop a Point of View (POV) content strategy — giving clients a distinctive perspective that buyers recognize, reference, and return to

• How to repurpose long-form content into derivative assets across formats — turning one eBook into blog posts, social series, email sequences, and event presentations

• How to sequence thought leadership across an editorial calendar so it builds authority systematically rather than publishing disconnected pieces

• Promotional ad creative briefs for thought leadership amplification — LinkedIn sponsored content, Google display, and programmatic ad creative direction that drives qualified traffic to gated assets and campaign destinations

Deliverable: Thought leadership content strategies and framework + asset production templates 

Service 22: Event & Summit Content

High-value event moments including summits, conferences, immersion days, roadshows, executive roundtables and more. We teach you to build the full content program that drives engagement before, during, and after the event itself — so attendance translates to pipeline, not just impressions. 

We teach you to develop and deliver:

• Webinar presentation decks — structured, on-brand, and built to drive the specific action you want attendees to take

• Event one-pagers and solution briefs — concise, credibility-building leave-behinds that work as hard after the event as during it

• Pre- and post-event email sequences — driving registration before, engagement during, and follow-up action after

• Promotional social media content — building awareness and urgency across organic and paid channels in the lead-up to the event

• Speaking engagement materials — executive presentations, panel talking points, and keynote frameworks

• Partner-facing event content — webinar decks and event materials built for partner audiences including program launch webinars, partner enablement sessions, and co-sell readiness presentations

• Promotional ad creative briefs — event registration ads, awareness campaigns, and retargeting creative direction across LinkedIn, Google, and programmatic channels that drive attendance and engagement before, during, and after the event

This covers: 

• Virtual summits and online events

• Customer immersion days

• Roadshows and field activations

• Fireside chats and executive roundtables

• Major industry conferences (i.e., AWS re:Invent, RSA Conference, Microsoft Ignite, Splunk.conf, and others)

• Partner-led field moments and co-sell events 

Deliverable: Event content strategies and framework + full-suite asset templates

Service 23: Sales Enablement Content

Equip sales teams and partners to have better conversations and close faster. We teach you to build and deliver the enablement assets that support actionable GTM strategy at every stage of the sales cycle — from first outreach through contract close.

 We teach you to develop and deliver:

• Product, program, and solution one-pagers — concise, benefit-led summaries that give sellers and partners a credible leave-behind for every conversation

• Product and solution briefs (two-pagers) — deeper capability and proof point documentation for technical evaluators and economic buyers

• Interactive sales playbooks — discovery frameworks, seller scripts, deal progression guides, and "how to sell with and through partners" documentation

• Seller outreach emails — prospecting sequences, follow-up cadences, partner-led outreach templates, and re-engagement emails written for field sellers to use directly in co-sell and partner-sourced pipeline motions

• Competitive battlecards — win/loss framing, objection handling, and competitive positioning guides that prepare sellers for the conversations that determine outcomes

• Messaging and positioning quick reference cards (QRC) — persona-specific conversation guides sellers can use in the field without pulling up a 40-page playbook

• Demo and first call decks — structured presentations that move buyers from curiosity to commitment

• Technical second call decks — deeper solution capability, proof point documentation, and technical validation materials for evaluators and solution architects; 

  • includes Proof of Concept (POC) readiness frameworks that help sellers structure, pitch, and set expectations for a POC engagement before the technical conversation begins

• Co-sell and partner enablement decks — joint presentations that tell the "better together" story in a way that holds up in front of two organizations and their shared buyers

• Onboarding playbooks — structured guides that set expectations and accelerate time-to-productivity for new sellers and partners

• Rep enablement sessions — live or recorded training content that equips field sellers on joint value propositions, partner program mechanics, and co-sell motions

• Objection handling guides — written responses to the most common sales objections organized by persona, deal stage, and competitive scenario

We also teach you how to build "how to sell" guides within these assets as applicable tailored to different seller profiles — from field AEs to partner sellers to SDR outreach — so the right person has the right tool at the right moment in the buying cycle. 

Deliverable: Sales enablement framework + asset production templates 

Service 24: Case Studies & Customer Success Stories

Turn client results with their customers into pipeline and revenue driving assets that support every stage of the sales and marketing motion. A well-built case study tells a success story, and it answers the specific questions a buyer asks as they are exploring their needs and solutions and services that parallel those. 

We teach you to develop case studies that do that work: 

• Customer interview and extraction methodology — how to ask the questions that surface the real story, not just the approved talking points

• Metrics and Return on Investment (ROI) documentation — quantifying impact in the language buyers and leadership use to justify decisions

• Multi-format versions — long-form narratives, one-slider formats, solution brief formats, and executive summary versions for different audiences and moments

• Usage rights and approval processes — navigating customer sign-off without losing the detail that makes the story compelling

• Funnel-stage positioning strategy:

  • Early-stage proof — content that builds credibility with buyers who are still learning about the problem and aren't yet evaluating solutions. A case study at this stage says "this problem is real, others have faced it, and it was solved."

  • Mid-stage evidence — content that validates your client's approach when buyers are actively comparing options. A case study at this stage says "here's how we solve it, here's what makes our approach different, and here's proof it works."

  • Late-stage ROI documentation — content that gives the economic buyer — the person who signs the contract — the numbers they need to justify the investment internally. A case study at this stage says "here's exactly what changed, here's what it was worth, and here's why this was the right decision."

We also teach you how to build an anonymous use case library when client confidentiality is required, so you always have proof ready regardless of what you can name publicly. 

Deliverable: Case study development framework + multi-format templates 

Service 25: Customer Success & Expansion Content

The content that protects and grows revenue after the deal closes is the most directly tied to net revenue retention. We teach you to build the content infrastructure that keeps customers engaged, expanding, and advocating.

We teach you to develop and deliver:

• Customer onboarding playbooks — structured guides that set clear expectations, accelerate time-to-value, and reduce early churn risk from day one

• Customer enablement decks — training and education materials that help customers get the most out of the solution and the partnership

• Quarterly Business Review (QBR) templates and presentations — business review frameworks that demonstrate value, surface expansion opportunities, and strengthen the customer relationship at every review cycle

• Renewal and expansion campaign content — targeted communications and assets designed to retain customers and grow revenue within existing accounts

• Upsell and cross-sell strategies and playbooks — identifying expansion opportunities and equipping teams with the messaging and tools to pursue them systematically

• Customer advocacy assets — testimonial frameworks, reference story development, and customer-facing materials that turn satisfied customers into active advocates

• Video story scripts — scripted frameworks for customer-facing video content that documents transformation and builds social proof

• Customer podcast features — positioning customers as voices of authority in their market while simultaneously building awareness and credibility for your client's solution among new prospects 

Deliverable: Customer success content framework and strategies + expansion campaign templates

Service 26: Email Marketing Content & Campaign Development

Email is one of the highest-ROI channels in B2B marketing. We teach you to build and deliver email marketing programs that operate as a systematic, performance-tracked channel with their own strategy, segmentation, and infrastructure.

We teach you and/or support you with:

• Email marketing strategy — channel role definition, audience segmentation, cadence planning, and integration with campaign and partner program architecture so email works as part of a system, not a standalone blast

• Seller outreach email sequences — prospecting, follow-up, partner-led outreach, re-engagement, and co-sell activation emails written to move deals through the pipeline

• Partner outreach and recruitment emails — program invitation sequences, onboarding cadences, engagement re-activation, and partner communication frameworks that set clear expectations from the start

• Subscriber and nurture email programs — newsletter strategy and production, drip campaigns, lead nurture sequences, and content-driven email series that compound audience engagement over time

• Event-driven email programs — pre-event registration, reminder, post-event follow-up, and content delivery sequences that turn event attendance into measurable pipeline

• Executive and C-suite email communications — board-ready, high-stakes outreach built for senior buyer engagement where every word carries weight

• Co-branded partner email campaigns — joint email programs aligned to partner program standards, co-branding requirements, and shared audience targeting

• Email performance strategy — deliverability best practices, list segmentation, personalization, A/B testing guidance, and performance benchmarking so you can tell clients what's working and why

Deliverable: Email marketing strategy framework + campaign templates and production guides