ExSailIQ 360°

Go-to-Market-Driven Revenue Program Consultancy

Prescriptive and actionable strategic solutions for presidential, C‑Suite, and channel executives within B2B hyperscaler technology and service provider networks who are accountable for driving B2B revenue growth, market expansion into new and existing markets, and marketing return on investment (mROI) through GTM operations within startup technology & IT managed service channel partner networks.

Co‑Founder & Principal Go-to-Market-Driven Revenue Consultant, ExSailIQ 360° | Award-Winning Partner & Channel Marketing Strategist | 10+ Years in Financial Services & B2B Tech | PMMC™

GROWTH MARKETING SERVICES

Go-to-Market Strategy

Channel & Partner Program Strategy

Cross-Functional Project Management Strategy

Content & Sales Enablement Strategy

Campaign & Demand Generation Strategy

MDF & Co-Marketing Budget Strategy

Exhale. Excel. Sail.

We bring a 360-degree perspective across your business, business model, and partner network, connecting your vendor partnerships, market positioning, programs, and pipeline into one clear go-to-market plan, so you can exhale with your teams, excel in front of your target buyers, and sail toward your marketing and sales goals with ease.

360° ALIGNMENT

We learn your business model then provide strategies designed to align your cross-functional go-to-market and revenue operation teams across your shared goals. We help you align finance, product, marketing, sales, and partner teams around shared growth targets — reducing friction and improving execution speed and effectiveness. Our alignment strategies have driven measurable gains in lead quality, partner engagement, and time‑to‑market efficiency.

360° ACTIVATION

We activate partner ecosystems with data‑rich content and campaign development strategies that maximize capital utilization and co‑marketing and sell ROI. By connecting marketing capital to campaign planning and execution, we help partner marketing leaders accelerate pipeline creation and strengthen ecosystem performance.

360° GROWTH

We work alongside you as an integrated fractional GTM leader when your partnership‑led and direct go‑to‑market initiatives need a vetted expert to launch, manage, track, measure, and scale execution. Through industry‑informed best practices and our 360° GTM operating model, we evolve your campaigns, partner programs, and co‑sell motions into a business development and revenue‑scaling machine.

We embed repeatable GTM systems that help you convert partner strategy, marketing capital (MDF, VC, and hyperscaler incentives), and marketplace programs into predictable pipeline and measurable ARR expansion. Whether operating as a fractional marketing leader or activating execution through our trained agency partners, we help you accelerate sales cycles, increase partner‑sourced pipeline, and strengthen mROI across all of your marketing channels.

Proven Channel Ecosystem GTM Outcomes from an AWS Partner Marketing Acceleration Program: 55 Cloud Marketplace ISVs, Piloted and Scaled in 2 Years

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Service Provider Networks & B2B SaaS Technology Vendors

We partner with the marketing, partner, and revenue leaders accountable for marketing performance across service provider networks and the software-as-a-service (SaaS) technology vendors they partner with. This includes managed service providers (MSPs), managed security service providers (MSSPs), managed detection and response (MDR) providers, systems integrators (SIs), design and advisory firms, outsourcers, maintenance and support providers, and remediation specialists. Our clients have proven market offerings, are well-invested in growth, and are looking for a partner to scale their marketing performance, simplify marketing operations, activate their vendor partnerships and MDF, and move into their next revenue peer group and valuation level. Access our Service Provider Networks & B2B SaaS Technology Vendors services page.

INDUSTRIES & SEGMENTS WE SERVICE

We help you win and grow in your target industries with research-rooted positioning, buyer-specific messaging, and go-to-market programs built to align with the regulations and compliance standards your buyers answer to across:

TRUSTED EXPERT

See what clients and colleagues, and partner say.

"Shaun is an outstanding B2B product and partner marketing professional. She brings razor sharp content strategy, nuanced positioning, market intelligence, and stellar project management to her work."

Debra Webb - Senior Manager, Global Partner Marketing - GSIs at Zscaler

"I had the pleasure of working alongside Shaun for five years, and I can say without hesitation that she's one of the most dependable and talented colleagues I've ever had.

Shaun has this remarkable ability to jump into any situation and immediately add value. I lost count of how many times she stepped up to review content & messaging and transformed them with minimal direction. She has an eye for quality and the initiative to act on it, which made her invaluable to our team.

Beyond her technical skills, Shaun is an exceptional project manager. She's skilled at handling complex, multi-deliverable workstreams with a calm professionalism that made her project teams feel heard and supported. Her ability to keep everything on track while maintaining strong client relationships is truly a rare combination.

Any organization would be lucky to work with Shaun. She brings not just skills, but a collaborative spirit and work ethic that elevates everyone around her."

Carolyn Fordyce - Business Program Manager, Market Development at Microsoft

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