ExSailIQ 360° is a boutique go-to-market consultancy for IT services providers, technology startups, and growth-staged founders. We design, build, and deliver strategy applied across go-to-market and partner network initiatives and programs to help our clients drive authentic and lucrative demand generating engagements, sales, and clean business operations.
Embedded Files
360° ALIGNMENT
360° ACTIVATION
360° GROWTH
FEATURED GO-TO-MARKET SERVICES
Brand & Messaging Strategy
Content Marketing Strategy
Social & Digital Engagement Strategy
Executive & Business Communications
Brand & Messaging Strategy
We build, or help you build your market foundation with depth and breadth considerations for your target markets and partnerships.
We craft, and/or evolve brand and messaging strategy that translates seamlessly into your content and demand generation campaigns. This foundational messaging and branding enables marketers to capture market interest and generate leads, sellers to move deals into sales qualified opportunities, partners to confidently co‑market, investors to evaluate you properly, and buyers to justify paying a premium.
Content Marketing Strategy
We build a content engine that warms the market and helps turn vendor funding into pipeline, loyal customers, and productive partnerships. Our efforts here encompass full-funnel content strategy, editorial strategy, MDF‑eligible content-centric campaign development, marketing assets, co-branded assets, and sales content that sellers will gladly use productively.
We design and produce content that works across direct, partner-led, and co-sell motions. Every piece is tied to KPIs and outcomes we help you design, and that you can measure. Everything is built to move revenue.
Social & Digital Engagement Strategy
We build visible, credible market presence that attracts buyers, activates partners, and positions founders and business development executives as strategic leaders of a modern service and technology companies.
Social and digital are intertwined channels that can serve as the distribution center for your brand and content strategy and engine. We integrate as Virtual Social Media Managers (vSMM) and Virtual Chief Marketing Officers (vCMO) help you build networks and community presence that elevates you and your business leader's voice and mission, amplifies partnerships, and keeps the business in front of, and engaged by the right buyer and partner communities consistently.
Executive & Business Communications
We help you communicate with the clarity, focus, and intention that leadership teams, investors, partners, and acquirers expect from a business being built, or that is already built to scale. We apply the same logic and wisdom-based approached that we leverage for developing your external, "to-customer" communication strategy, to align your teams across lines of business, partner organizations, and investing board committees. With that, we help you create conversation, workflow, and feedback loops across teams and organizations, and command the room and along with buy-in.
Discovery &
Strategy
Program
Management
Project
Management
Business
Management
Financial
Management
WHO WE PARTNER WITH
WHO WE PARTNER WITH
Growth-Stage Founders
Growth-Stage Founders
We partner with growth-stage founders who who know their craft, are passionate about their business, and want to increase the revenue flowing into their business in a way that doesn’t rely on gambles, referrals, or the founder working in their business vs on their business.
Explore our Founder Services to see how we help your firm become the business your team is energized to build — and the one old, new, and prospective clients and customers trust, budget for, and insist on working with. → → →
IT Service Providers and Technology Companies
IT Service Providers and Technology Companies
We partner with founders and business owners in tech across Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), Independent Software Vendors (ISVs), and Software-as-a-Service (SaaS) networks who need their brand, messaging, marketing, and partnerships to produce significant revenue impact across marketing, sales, and partnered initiatives.
We design and deliver go-to-market strategies and partnership‑ready programs mapped to your buyer's use cases and your business model, working directly with your team and partner's teams to support joint marketing and co-sell engagements. → → →
OUR SERVICE DELIVERY METHOD
OUR SERVICE DELIVERY METHOD
Done-with-you advisory
We partner as your strategist and advisors. Providing strategy, designing projects and programs, creating and delivering tools, and resources for you to own, drive, and deliver on your projects and programs.
Done-with-you program delivery
We partner with you as your strategist and advisors, and also provide implemenation support in the form of project management, program management, business management, and financial budget management.
*Prospecting clients have the option to sign our NDA and/or share an NDA for us to sign ahead of our discovery calls so we can have an effective and productive conversation.*
Advanced Product Marketing Certified
Advanced Product Marketing Certified
Having served as product marketing manager in scalable programs, we adapt principals learned working with leading agencies and technology and service organizations to best serve our clients. We align products, market positioning, use cases, and buyer narratives so go-to-market plans we help our clients build and activate drive pipeline, and community engagement, accelerate sales plays, and fuel demand generation for our client's offers.
TRUSTED BY
TRUSTED BY
See what partners say.
See what partners say.
"I’ve had the pleasure of working closely with Shaun Martinez for the past five years, and I can confidently say she is one of the most effective and thoughtful leaders I’ve collaborated with.
Shaun has an exceptional ability to guide teams through complex projects and GTM programs with clarity and purpose.
She consistently provides clear strategic direction while remaining approachable and open to discussion, a balance that is not easy to achieve.
What stands out most is how efficiently and collaboratively she works. She brings people together, ensures alignment, and keeps teams focused on meaningful outcomes.
Shaun is a dependable and inspiring leader, and I would highly recommend her to any organization or business looking for a strategic partner who can combine vision, clarity, and execution to drive real results."
Riwanki Wahlang - Senior Graphic Designer at Chillibreeze
Page updated
Google Sites
Report abuse