ExSailIQ 360° is a strategic marketing and business development consultancy for founders and leaders of women-owned and women-led professional‑services companies, marketing agencies, and technology & IT services companies. We design, build, and deliver strategy applied across go-to-market and partner network initiatives and programs to help our clients drive authentic and lucrative engagement, sales, and clean business operations.
Embedded Files
360° ALIGNMENT
360° ACTIVATION
360° GROWTH
FEATURED GO-TO-MARKET SERVICES
Brand & Messaging Strategy
Content Marketing Strategy
Social & Digital Engagement Strategy
Executive & Business Communications
Brand & Messaging Strategy
We build, or help you build your market story with depth and breadth considerations for your target markets and customers.
Whether you’re a professional‑services founder, agency owner, or technology/IT services founder or business leader, we craft, and/or evolve brand and messaging strategy into something that sellers can carry into deals, partners can confidently co‑market, investors can evaluate, and buyers can justify paying a premium.
This is business and positioning design that ties brand, solutions, target markets, delivery teams, tool stack, and partnerships into a single operating model. These efforts convert inconsistent or dormant operations, CRMs, and strategic collaboration agreements into active, revenue‑producing systems.
Content Marketing Strategy
We build a trust engine that warms the market and turns vendor funding into pipeline. Content translates your brand strategy into buyer trust, partner activation, and pipeline movement. This encompasses editorial strategy, MDF‑eligible campaigns, co-branded assets, and sales content that sellers actually use — because sales content is content marketing.
We design and produce content that works across direct, partner-led, and co-sell motions. Every piece is tied to KPIs and outcomes we help you design, and that you can measure. Everything is built to move revenue.
Social & Digital Engagement Strategy
We build visible, credible market presence that attracts buyers, activates partners, and positions founders and business development executives as the strategic leader of a modern MSPs and technology focused firms.
Social and digital are intertwined channels that can serve as the distribution center for your brand and content strategy and engine. We help you build networks and community presence that elevates you and your business leader's voice and mission, amplifies partnerships, and keeps the business in front of, and engaged by the right buyer and partner communities consistently.
Executive & Business Communications
We help you communicate clearly and confidently with the discipline that leadership teams, investors, partners, and acquirers expect from a business being built, or that is already built to scale. We apply the same logic and wisdom-based approached that we leverage for developing your external, "to-customer" communication strategy, to align your teams across lines of business, communicate with partners, create conversation/workflow/feedback loops across teams and organizations, and command the room and buy-in, in capital and board conversations.
Consulting &
Strategy
Program
Management
Project
Management
Business
Management
Financial
Management
WHO WE PARTNER WITH
WHO WE PARTNER WITH
Scaling and Sprouting Founders
Scaling and Sprouting Founders
We partner with founders and agency owners who who know their craft, are passionate about their business, and want to increase the revenue flowing into their business in a way that doesn’t rely on gambles, referrals, or the founder working in their business vs on their business.
Explore our Founder Services to see how we help your firm become the business your team is energized to build — and the one old, new, and prospective clients and customers trust, budget for, and insist on working with. → → →
IT Service Providers and Technology Companies
IT Service Providers and Technology Companies
We partner with founders and business owners in tech across Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), Independent Software Vendors (ISVs), and Software-as-a-Service (SaaS) networks who need their brand, messaging, marketing, and partnerships to produce significant revenue impact across marketing, sales, and partnered initiatives.
We design and deliver go-to-market strategies and partnership‑ready programs mapped to your buyer's use cases and your business model, working directly with your team and partner's teams to support joint marketing and co-sell engagements. → → →
OUR SERVICE DELIVERY METHOD
OUR SERVICE DELIVERY METHOD
Done-with-you advisory
We partner as your strategist and advisors. Providing strategy, designing projects and programs, creating and delivering tools, and resources for you to own, drive, and deliver on your projects and programs.
Done-with-you program delivery
We partner with you as your strategist and advisors, and also provide implemenation support in the form of project management, program management, business management, and financial budget management.
*Prospecting clients have the option to sign our NDA and/or share an NDA for us to sign ahead of our discovery calls so we can have an effective and productive conversation.*
Advanced Product Marketing Certified
Advanced Product Marketing Certified
Having served as product marketing manager in varying capacities at program scale, we adapt principals learned working with leading agencies and technology and service organizations and clients to best serve our clients. We align products, market positioning, use cases, and buyer narratives so content and social interactions drive pipeline, and community engagement, accelerate sales plays, and fuel partner co‑sell.
TRUSTED BY
TRUSTED BY
See what partners say.
See what partners say.
"I’ve had the pleasure of working closely with Shaun Martinez for the past five years, and I can confidently say she is one of the most effective and thoughtful leaders I’ve collaborated with.
Shaun has an exceptional ability to guide teams through complex projects and GTM programs with clarity and purpose.
She consistently provides clear strategic direction while remaining approachable and open to discussion, a balance that is not easy to achieve.
What stands out most is how efficiently and collaboratively she works. She brings people together, ensures alignment, and keeps teams focused on meaningful outcomes.
Shaun is a dependable and inspiring leader, and I would highly recommend her to any organization or business looking for a strategic partner who can combine vision, clarity, and execution to drive real results."
Riwanki Wahlang - Senior Graphic Designer at Chillibreeze
Page updated
Google Sites
Report abuse