ExSailIQ 360° is a boutique, end-to-end go-to-market consultancy and advisory for B2B IT managed service providers (MSPs), systems integrators, resellers, and consulting partners, and the B2B SaaS and technology vendors they partner with, that are ready to turn vendor partnerships, MDF, and co-marketing investment into pipeline and scale revenue to their next level.

Our clients serve buyers who want market-validated solutions to navigate complex digital landscapes, modernize and optimize their IT infrastructure, and strengthen their cybersecurity posture.

We make sure our clients are positioned to earn those buyers' attention, trust, and business, with clear messaging, differentiated value, and the proof buyers need to choose them.

We approach growth marketing holistically across the entire partner network journey, from positioning and partner alignment to MDF activation, campaign execution, and co-sell enablement, so every partnership is engineered to hit its co-marketing and co-sell goals.

STRATEGIC MARKETING GROWTH SERVICES

Done-with-you advisory

We partner as your go-to-market strategists and advisors, shaping your strategy and positioning, designing your projects and programs, and building the tools, frameworks, and resources your team will own and use to drive your marketing and sales campaigns, programs, and co-sell motions.

Done-with-you program delivery

We work alongside your go-to-market and revenue operations teams at the strategic, operational, and tactical levels, managing execution across content, campaigns, projects, partner programs, and MDF and co-marketing budgets, so your programs launch on time, stay on budget, and deliver pipeline.

WHO WE COLLABORATE WITH

Service Provider Networks & B2B Technology Vendors

We partner with the marketing, partner, and revenue leaders accountable for marketing performance across service provider networks and the software-as-a-service (SaaS) technology vendors they partner with. This includes managed service providers (MSPs), managed security service providers (MSSPs), managed detection and response (MDR) providers, systems integrators (SIs), design and advisory firms, outsourcers, maintenance and support providers, and remediation specialists. Our clients have proven market offerings, are well-invested in growth, and are looking for a partner to scale their marketing performance, simplify marketing operations, activate their vendor partnerships and MDF, and move into their next revenue peer group and valuation level. Access our Service Provider Networks & B2B Technology Vendors services page.

WE TAKE INITIATIVE.

Excellence across all of our growth marketing services

Go-to-Market Strategy

Channel & Partner Program Strategy

Cross-Functional Project Management Strategy

Content & Sales Enablement Strategy

Campaign & Demand Generation Strategy

MDF & Co-Marketing Budget Strategy

Book Your Complimentary Partner GTM Strategy Session

Book a call

*Prospecting clients have the option to sign our NDA and/or share an NDA for us to sign ahead of our discovery calls so we can have an effective and productive conversation.*

INDUSTRIES & SEGMENTS WE SERVICE

Advanced Product Marketing Certified

TRUSTED EXPERT

See what clients and colleagues, and partner say.

"I’ve had the pleasure of working closely with Shaun Martinez for the past five years, and I can confidently say she is one of the most effective and thoughtful leaders I’ve collaborated with.

Shaun has an exceptional ability to guide teams through complex projects and GTM programs with clarity and purpose.

She consistently provides clear strategic direction while remaining approachable and open to discussion, a balance that is not easy to achieve.

What stands out most is how efficiently and collaboratively she works. She brings people together, ensures alignment, and keeps teams focused on meaningful outcomes.

Shaun is a dependable and inspiring leader, and I would highly recommend her to any organization or business looking for a strategic partner who can combine vision, clarity, and execution to drive real results."

Riwanki Wahlang - Senior Graphic Designer at Chillibreeze

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