ExSailIQ 360° is a strategic go‑to‑market consultancy founded by Shaundreka (Shaun) Martinez, a Principal GTM Operations Strategist, and Jesse Martinez Jr., Co‑Founder & Chief Operations Architect. Together, they bring a combined foundation shaped by more than two decades across cloud technology, cybersecurity, industrial operations, financial services, and multi‑partner ecosystems.
ExSailIQ 360° specializes in GTM architecture, product and partner marketing, content systems, and revenue operations alignment. The firm builds the strategies, messaging, and operational frameworks that strengthen buyer trust, accelerate deal velocity, and improve cross‑functional performance across product, marketing, sales, and customer success teams.
Known for its diagnostic‑first methodology, executive‑ready positioning, and hands‑on leadership, ExSailIQ 360° brings enterprise‑grade GTM rigor to founder‑led and mid‑market organizations. The firm helps leaders build scalable GTM systems, elevate service delivery, generate high‑quality pipeline, and operate with clarity and confidence across North America, EMEA, and APAC.
ExSailIQ 360° gives technology companies and service providers a GTM operating model that supports more sustainable growth, strengthens market credibility, and enables teams to execute with precision.
Shaundreka Martinez leads ExSailIQ 360°, bringing more than 15 years of experience across financial services, B2B technology, business development, creative strategy, and strategic marketing. Her career spans a decade in financial services followed by seven years driving high‑performance growth programs for cloud, cybersecurity, data, and infrastructure software companies — including AWS, Cisco, Splunk, Carahsoft, and Microsoft.
Shaundreka has led award‑winning partner programs, architected multi‑million‑dollar co‑marketing portfolios, and delivered pipeline growth across ISVs, MSPs, MSSPs, and extended channel ecosystems. Her work has supported partner‑sourced pipeline generation, accelerated competency launches, improved conversion systems, and strengthened executive‑level decision making through precise messaging, forecasting, and ROI modeling.
Shaundreka believes there is a difference between being smart, being intelligent, and being wise — and that each has its proper place at the right time. She helps leaders make decisions rooted in logic, clarity, and intention, and is known for her collaborative, steady leadership style and her ability to bring calm, structure, and results to complex environments.
Born, raised, and residing in Texas, Shaundreka lives with Jesse, their four children, and two dogs — Joker and Jupiter — along with five puppies: Janky, Joker Jr., Jaws, JoJo (Siwa), and Jumpy Jumper.
CERTIFICATIONS
Jesse Martinez Jr. is a multifaceted operations architect and producer with more than 23 years of hands‑on experience across heavy industrial environments, maritime logistics, safety intelligence, and business systems. He has operated complex industrial equipment, led frontline teams, and solved real‑world operational challenges that shape how industries move, build, and protect critical infrastructure.
Across his career, Jesse has developed deep expertise in operational excellence, safety management, process optimization, and cross‑functional coordination—bringing a grounded, practical understanding of how systems, people, and equipment work together. His background gives ExSailIQ a rare operational lens that strengthens GTM strategy, messaging credibility, and stakeholder alignment for clients in cloud technology, industrial software, managed services, and emerging tech.
Over the years, Jesse expanded his capabilities into modern content and creative production, becoming a skilled social media producer, creative strategist, video and audio engineer, videographer, and photographer. He adapts quickly to new tools, platforms, and technologies, bringing a builder’s mindset and a systems‑driven approach to content development, campaign execution, and digital storytelling.
Jesse is the definition of a man who moves forward—disciplined, curious, and deeply committed to the work he builds and the people he supports. Born, raised, and residing in Texas, he lives with Shaun, their four children, and their dogs—Joker and Jupiter—and five puppies: Janky, Joker Jr., Jaws, JoJo (Siwa), and Jumpy Jumper. A lifelong gamer and hands‑on problem solver, Jesse brings high achievement, heart, and operational rigor into every part of his life and leadership.