Curious & Analytical
Curious & Analytical
Program Designer & Manager
Calm Under Pressure
Collaborative Team Builder
Through The Channel Company (TCC), the preeminent marketing and content agency serving the B2B IT channel and technology ecosystem, I've architected and led GTM programs spanning Fortune 100 hyperscalers, Global 100 ISVs, and emerging technology companies across cloud infrastructure, cybersecurity, data platforms, and industrial automation.
Operating as a senior program strategist and stakeholder orchestrator, I partnered directly with GTM Leaders, Founders, CROs, CMOs, VPs of Partnerships, and Alliance Leaders to design programs that moved from strategy to execution without falling apart under organizational complexity, timeline pressure, or multi-party ecosystem dynamics.
This included close collaboration with AWS, Microsoft, Splunk (now Cisco), Cisco, AspenTech (now Emerson), Carahsoft, and their global partner networks — designing systematic approaches to partner activation, joint messaging, marketplace enablement, and sales readiness that survived organizational change and volatile, uncertain, complex, and ambiguous (VUCA) conditions, scaled across geographies, and delivered measurable pipeline outcomes.
Much of this work is covered by NDA. The examples that follow highlight select engagements where I shaped strategic direction, orchestrated cross-organizational alignment, and built execution frameworks that enabled distributed teams to drive results independently.
AWS Partner Network & Marketplace Programs
I partnered with The Channel Company to service AWS over five years to activate emerging and growth-stage ISVs across the AWS Partner Network, generating $220M+ in pipeline while reducing partner marketing activation cycles by 60%. Supporting The Channel Company's delivery to AWS, I designed the program infrastructure that enabled 80+ partners to move from positioning workshops to launched co-marketing campaigns with measurable pipeline velocity.
My role centered on building what partners and AWS teams needed to execute joint GTM: SQL-based financial forecast models showing revenue attribution across AWS and partner pipelines; discovery playbooks extracting partner differentiation at scale; GTM workshop programs scaling from 1:1 sessions to multi-partner "School of Thought" events serving 24+ companies simultaneously. I co-designed and executed the 4-phase program methodology adopted organization-wide by AWS Partner Marketing, managed $10M MDF portfolios with detailed tracking systems measuring partner progression and campaign ROI, and built partner launch kits that increased sales team productivity by 11X for MSPs and 4.8X for system integrators.
Working across AWS's global ISV and partner marketing organizations — with primary focus on enabling globally headquartered ISVs to penetrate and scale in the AMERICAS — I created org charts mapping decision-making across AWS field teams and partner ecosystems, built lead management systems aligning partner marketing and sales execution, and designed communication frameworks that maintained alignment across regions, product launches, and organizational shifts.
Splunk Partner Ecosystem & Platform Programs
I partnered with The Channel Company to service Splunk over four years during rapid cloud expansion, portfolio transformation, and $28B acquisition by Cisco — translating deeply technical platform capabilities into outcome-driven GTM strategies that enabled enterprise and public-sector adoption at scale. Supporting The Channel Company's delivery to Splunk, I built the operating infrastructure that allowed distributed teams to move in sync across platform, field, and partner organizations.
My role centered on designing what teams needed to work together: org charts mapping decision-making authority across Splunk, Carahsoft, and partner ecosystems; color-coded quarterly templates surfacing priority shifts for product and GTM stakeholders; workflow diagrams showing how messaging flowed from product launches through partner enablement to field activation. I managed marketing budgets for TCC's Splunk support, built communication strategies across time zones and organizational restructuring, and created presentation decks that kept global teams aligned through leadership transitions and the Cisco acquisition.
I supported senior, global GTM platform leads in leading GTM strategy development and execution across Splunk Cloud Platform, Enterprise, Splunkbase, Observability Suite, and Edge Hub — building discovery playbooks, sales enablement assets, and partner launch kits that accelerated time-to-market for field teams, professional services, and partner organizations. For Splunk Edge Hub, I architected the joint GTM operating model connecting Splunk, Carahsoft, and 13 channel partners — designing the discovery methodology, messaging templates, workshopping the messaging and positioning strategies, and marketplace deployment system that published all positioning packages pre-deadline across 12+ industries and 3 continents with 100% completion in preparation for Splunk .conf24.
The work elevated stakeholder relationships to C-suite level (Splunk SVP of GTM Platform → Cisco SVP of Marketing), demonstrating program delivery excellence in complex, multi-party environments.
Aspen Technology Partner Network & Program
I partnered with Aspen Technology over four years during the launch of its AI Business Unit, translating advanced analytics, optimization, and automation capabilities into market-ready positioning for energy, manufacturing, chemicals, and infrastructure operators. Supporting The Channel Company's delivery to AspenTech, I built the GTM infrastructure enabling AspenTech and its global partner network to activate joint solutions across upstream, midstream, and downstream industrial markets.
My role centered on building what AspenTech and its SI/VAR/MSP partners needed to reach industrial buyers: joint messaging frameworks with Wood, McKinsey, Emerson, and Microsoft anchoring Asset Performance Management in measurable outcomes (emissions reduction, asset reliability, zero-carbon goals); sales enablement kits for Accenture, BCG, Hexagon, JGC, Stork, and WSP translating AspenTech's AI portfolio into repeatable sales plays; case studies and infographics for Repsol, S&P Global, and Clark County REMC demonstrating operational performance gains.
I created product brochures for Aspen InfoPlus.21, Aspen MES, and Aspen Connect, developed abstracts positioning AspenTech's sustainability and resource efficiency capabilities, and built partner launch materials supporting AspenTech's expansion into Microsoft Azure and AWS marketplaces. This work supported coordinated execution across AspenTech's partner ecosystem during platform evolution and commercial partnership growth.
Progressively expanded partner marketing and GTM program budget for ONE program from $30k to $3.81 million
92%+ MDF UTILIZATION ACROSS AWS PARTNERSHIPS
13X ROI FROM GTM-DRIVEN REVENUE
100+ ISV PARTNERSHIPS ACTIVATED in 5 YEARS
Upskilled junior and senior staff and leaders, contributing to organization wide promotions of associate and mid tier consultants, project managers, and directors
RECOGNIZED WITH MULTIPLE 'AGENCY RECOGNITION AWARDS'
Managed multi-channel growth campaigns generating 7.72M impressions across LinkedIn, Google, and programmatic display advertising.
$220m+ IN PARTNER DRIVEN AND INFLUENCED PIPELINE in ONE YEAR
AWS Partner Network & Marketplace Programs
Explore AWS Marketplace Private Offer Programs
Contributed project management support, messaging strategy, content strategy, and creative execution of over 30 self-service business operations videos that guided AWS Sellers and customers through fleAWS Marketplace Private Offers Program covering .
Accelerated GTM Activation with AWS and AWS Partner ISVs and Channel Partners
Built end-to-end scaled GTM programs, content strategies, and drove delivery across and through an accelerated activation program that reduced time to market from 18 months down to 6 across over 55 ISVs and their channel partners.
Splunk Partner Ecosystem & Platform Programs
Partner Activation - Splunk Edge Hub Central
See how joint messaging, enablement frameworks, and GTM strategy came together to support partner delivery of Splunk Edge Hub across global public sector, SLED, and industrial markets—featuring content, frameworks, and strategic program leadership developed to enable Splunk‑authorized delivery partners within the Carahsoft ecosystem.
Aspen Technology Partner Network & Program
Powering Industrial Digital Transformation with AspenTech and Microsoft
See how joint value propositions, partner storytelling, and cloud-aligned GTM execution come to life across the AspenTech–Microsoft ecosystem—featuring video and content assets I led and delivered to support trust, adoption, and marketplace-led growth.
*Prospecting clients and employers have the option to sign our NDA and/or share an NDA for us to sign ahead of our discovery calls so we can have an effective and productive conversation.*