I partnered with The Channel Company (TCC) to service Amazon Web Services (AWS) over five years to market AWS and activate emerging and growth-stage partners including independent software vendors (ISVs), System Integrators (SIs), and managed service providers (MSPs) across the AWS Partner Network. I focused on elevating the AWS solution suite across cloud infrastructure software, business applications, data applications, data products, IoT, and cybersecurity solutions. These efforts drove $220M+ in partner-sourced, AWS Sales validated pipeline in their first year, while reducing partner marketing activation cycles by 60%. Supporting The Channel Company's delivery to AWS, I designed and refined scaled go-to-market program infrastructure that enabled 80+ partners to move through alignment, planning, and positioning workshops to launched co-marketing campaigns that I both delivered and drove.

From building SQL-based financial forecast models showing revenue attribution across AWS and partner pipelines to conducting discovery and creating go-to-market (GTM) and co-sell playbooks, to designing and delivering GTM workshop programs scaling from 1:1 sessions to a multi-partner "School of Thought" events serving 24+ ISVs simultaneously, to managing a $4M+ MDF portolio - I have built the go-to-market, partner marketing programs that increase lead quality and pipeline velocity, and partner network engagement. My clients' and employers' competitors and counterparts adopt, adapt, and model the scale engagements that I have built with TCC and AWS.

Explore AWS Marketplace Private Offer Programs  

Contributed project management support, messaging strategy, content strategy, and creative execution of over 30 self-service business operations videos that guided AWS Sellers and customers through fleAWS Marketplace Private Offers Program covering .

Accelerated GTM Activation with AWS and AWS Partner ISVs and Channel Partners

Working across AWS's global ISV and partner marketing organizations — with primary focus on enabling globally headquartered ISVs to penetrate and scale in the AMERICAS — I lead a scaled partner marketing, go-to-market, and creative strategy for an invite-only, go-to-market program built to support mid-to-late stage startups that have raised institutional funding, achieved product-market fit, and are ready to scale. Read more.

I partnered with The Channel Company for four years to support Aspen Technology during the launch and growth of its AI Business Unit. I led strategy and coordinated execution across AspenTech’s partner ecosystem as the platform evolved and commercial partnerships scaled.

My work translated advanced analytics, optimization, and automation capabilities into clear, market-ready product and solution messaging for energy, manufacturing, chemicals, and infrastructure operators. I focused on elevating the AspenONE portfolio and shaping go-to-market positioning that resonated with industrial buyers.

I also helped build AspenTech’s partner marketing program and the underlying go-to-market infrastructure that enables AspenTech and its global GSI/VAR/MSP network to activate joint solutions across upstream, midstream, and downstream markets. I produced enablement assets—inclusive of sales plays, partner-facing, executive-facing, and customer-facing marketing and sales collateral, and campaign plans—that gave partners what they needed to engage buyers and drive adoption.

The result was a tighter, more actionable partner ecosystem: stronger product positioning, clearer joint-solution narratives, and practical marketing and enablement tools that accelerated partner-led engagement with industrial customers.

Powering Industrial Digital Transformation with AspenTech and Microsoft 

 See how joint messaging and value propositions, partner storytelling, and cloud-aligned go-to-market (GTM) execution come to life across the AspenTech–Microsoft ecosystem—featuring strategy, video, and content assets I led and delivered to support trust, adoption, and marketplace-led growth.