I partnered with The Channel Company to service AWS over five years to activate emerging and growth-stage ISVs across the AWS Partner Network, generating $220M+ in pipeline while reducing partner marketing activation cycles by 60%. Supporting The Channel Company's delivery to AWS, I designed the program infrastructure that enabled 80+ partners to move from positioning workshops to launched co-marketing campaigns with measurable pipeline velocity.

My role centered on building what partners and AWS teams needed to execute joint GTM: SQL-based financial forecast models showing revenue attribution across AWS and partner pipelines; discovery playbooks extracting partner differentiation at scale; GTM workshop programs scaling from 1:1 sessions to multi-partner "School of Thought" events serving 24+ companies simultaneously. I co-designed and executed the 4-phase program methodology adopted organization-wide by AWS Partner Marketing, managed $10M MDF portfolios with detailed tracking systems measuring partner progression and campaign ROI, and built partner launch kits that increased sales team productivity by 11X for MSPs and 4.8X for system integrators.

Working across AWS's global ISV and partner marketing organizations — with primary focus on enabling globally headquartered ISVs to penetrate and scale in the AMERICAS — I created org charts mapping decision-making across AWS field teams and partner ecosystems, built lead management systems aligning partner marketing and sales execution, and designed communication frameworks that maintained alignment across regions, product launches, and organizational shifts.

I partnered with The Channel Company to service Splunk over four years during rapid cloud expansion, portfolio transformation, and $28B acquisition by Cisco — translating deeply technical platform capabilities into outcome-driven GTM strategies that enabled enterprise and public-sector adoption at scale. Supporting The Channel Company's delivery to Splunk, I built the operating infrastructure that allowed distributed teams to move in sync across platform, field, and partner organizations.

My role centered on designing what teams needed to work together: org charts mapping decision-making authority across Splunk, Carahsoft, and partner ecosystems; color-coded quarterly templates surfacing priority shifts for product and GTM stakeholders; workflow diagrams showing how messaging flowed from product launches through partner enablement to field activation. I managed marketing budgets for TCC's Splunk support, built communication strategies across time zones and organizational restructuring, and created presentation decks that kept global teams aligned through leadership transitions and the Cisco acquisition.

I supported senior, global GTM platform leads in leading GTM strategy development and execution across Splunk Cloud Platform, Enterprise, Splunkbase, Observability Suite, and Edge Hub — building discovery playbooks, sales enablement assets, and partner launch kits that accelerated time-to-market for field teams, professional services, and partner organizations. For Splunk Edge Hub, I architected the joint GTM operating model connecting Splunk, Carahsoft, and 13 channel partners — designing the discovery methodology, messaging templates, workshopping the messaging and positioning strategies, and marketplace deployment system that published all positioning packages pre-deadline across 12+ industries and 3 continents with 100% completion in preparation for Splunk .conf24.

The work elevated stakeholder relationships to C-suite level (Splunk SVP of GTM Platform → Cisco SVP of Marketing), demonstrating program delivery excellence in complex, multi-party environments.

I partnered with Aspen Technology over four years during the launch of its AI Business Unit, translating advanced analytics, optimization, and automation capabilities into market-ready positioning for energy, manufacturing, chemicals, and infrastructure operators. Supporting The Channel Company's delivery to AspenTech, I built the GTM infrastructure enabling AspenTech and its global partner network to activate joint solutions across upstream, midstream, and downstream industrial markets.

My role centered on building what AspenTech and its SI/VAR/MSP partners needed to reach industrial buyers: joint messaging frameworks with Wood, McKinsey, Emerson, and Microsoft anchoring Asset Performance Management in measurable outcomes (emissions reduction, asset reliability, zero-carbon goals); sales enablement kits for Accenture, BCG, Hexagon, JGC, Stork, and WSP translating AspenTech's AI portfolio into repeatable sales plays; case studies and infographics for Repsol, S&P Global, and Clark County REMC demonstrating operational performance gains.

I created product brochures for Aspen InfoPlus.21, Aspen MES, and Aspen Connect, developed abstracts positioning AspenTech's sustainability and resource efficiency capabilities, and built partner launch materials supporting AspenTech's expansion into Microsoft Azure and AWS marketplaces. This work supported coordinated execution across AspenTech's partner ecosystem during platform evolution and commercial partnership growth.