Rooted in Information, Wisdom, and Ease.
Intimate, honest, and durable by design.
Co‑Founder, ExSailIQ 360° | Strategic Marketing & Business Development Consultant | 15 years in Financial Services & B2B Tech | PMMC™
I’m Shaun Martinez, Co‑Founder of ExSailIQ 360°. Over 15 years across financial services and B2B technology, I’ve spent the last five and a half years building and delivering go-to-market (GTM) operations services, and partner marketing and co-sell programs for Fortune 100 technology firms and leading marketing agencies.
In my business development consultancy, ExSailIQ 360°, I work with I work with a small number of Technology Founders, IT Service Providers, & Agency Owners each year on market positioning, business development, and their business operating systems. The work we do is rooted in intimate discovery, wise judgement, and well-informed discernment. We are durable by design and maintain a 360-degreed perspective.
Advisory &
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Program
Management
Project
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Business
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Financial
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We help you breathe easy and make building enjoyable by maintaining a 360-degreed perspective and consideration across all business operational areas.
You already have the vision. We leverage our wisdom and skills help you bring it to life.
360° ALIGNMENT
We work with you to surface the true roots of your business — and what the wisest path towards your idea of success looks like. Through deep listening, growth assessments, messaging and market positioning development, brand strategy, vertical positioning, ideal customer profile (ICP) design, market development fund utilization strategy, and community engagement strategy, we build the foundation that lets your voice and mission carry across product, marketing, sales, customer success, partners, and community.
360° ACTIVATION
We work with you to turn your business foundation into a productive operation. Through business operational excellence packaged for direct go-to-market (GTM) plays, partner marketing programs, content production, brand kit development, joint messaging and market positioning, marketing development fund (MDF) utilization, and marketplace and co-sell enablement, we activate your strategy so that it grabs and keeps buyers, partners, and members' attention, engagement, and loyalty.
360° GROWTH
We work alongside you when your projects and programs need a vetted, expert partner. Through fractional, virtual Chief Marketing Officer (vCMO) and virtual Client Services Manager (vCSM) seats that include custom program management, community engagement, client experience programs, and behind-the-scenes agency partnerships, we evolve the foundation we, or you built and the activation we or you launched into a durable, profitable, and flowing business operation. The work eventually becomes something your team carries forward — without needing us to drive any motions.
We partner with founders and agency owners who who know their craft, are passionate about their business, and want to increase the revenue flowing into their business in a way that doesn’t rely on gambles, referrals, or the founder working in their business vs on their business.
Explore our Founder Services to see how we help your firm become the business your team is energized to build — and the one old, new, and prospective clients and customers trust, budget for, and insist on working with. → → →
We partner with founders and business owners in tech across Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), Independent Software Vendors (ISVs), and Software-as-a-Service (SaaS) networks who need their brand, messaging, marketing, and partnerships to produce significant revenue impact across marketing, sales, and partnered initiatives.
We design and deliver go-to-market strategies and partnership‑ready programs mapped to your buyer's use cases and your business model, working directly with your team and partner's teams to support joint marketing and co-sell engagements. → → →
INDUSTRIES
All of the work we do is ALWAYS rooted in RESEARCH and deeply tailored to your targeted industries' industry regulations and compliance rules and laws, use cases, and buyer / user / end user personas. We reinforce success with regenerative business practice, education access, humanities-informed leadership, and ethical operating.
Financial Serevices | Cybersecurity and Compliance | Economical Sustainability | Healthcare and Wellness | Food and Nutrition | Agriculture
"Shaun is an outstanding B2B product and partner marketing professional. She brings razor sharp content strategy, nuanced positioning, market intelligence, and stellar project management to her work."
Debra Webb - Senior Manager, Global Partner Marketing - GSIs at Zscaler
"I had the pleasure of working alongside Shaun for five years, and I can say without hesitation that she's one of the most dependable and talented colleagues I've ever had.
Shaun has this remarkable ability to jump into any situation and immediately add value. I lost count of how many times she stepped up to review content & messaging and transformed them with minimal direction. She has an eye for quality and the initiative to act on it, which made her invaluable to our team.
Beyond her technical skills, Shaun is an exceptional project manager. She's skilled at handling complex, multi-deliverable workstreams with a calm professionalism that made her project teams feel heard and supported. Her ability to keep everything on track while maintaining strong client relationships is truly a rare combination.
Any organization would be lucky to work with Shaun. She brings not just skills, but a collaborative spirit and work ethic that elevates everyone around her."
Carolyn Fordyce - Business Program Manager, Market Development at Microsoft
See them on LinkedIn!
If you'd like to explore how we can support you, you can also reach out via hello@exsailiq360.com and we will get back with you asap.
