Business Development Rooted in Data, Logic, and Wisdom.
Co‑Founder & Principal Growth Marketing Consultant, ExSailIQ 360° | Award Winning Go-to-Market Consultant | 15 years in Financial Services & B2B Tech | PMMC™
Hi, my name is Shaun Martinez, and I co-founded ExSailIQ 360°, which is a strategic go‑to‑market (GTM) consultancy built to service B2B technology companies, IT service providers, and energy software providers who have proven market offers and are scaling their business.
Through our 360° Alignment, Activation, and Growth model, we design and deliver data‑rich go-to-market strategies, operations, and tactics that earn executive buy‑in, accelerate partner engagement, and support end-to-end marketing and sales funnel performance. We work across finance, marketing, sales, product, partner, and customer success teams to reduce internal and external friction, improve project and program execution, and support scaling revenue explosion.
We partner with a select number of clients a year including B2B SaaS Independent Software Vendors (ISVs), Managed Service and Managed Security Service Providers (MSPs & MSSPs), System Integrators (GSIs), and service‑led organizations across cloud, cybersecurity, industrial and IIoT, healthcare, financial services, public sector, and emerging data and AI markets. Whether you’re expanding into new regions, activating marketplace listings, executing a merger & acquisition, or strengthening direct demand generation, ExSailIQ provides the go-to-market (GTM) consultation and leadership required to ease your business into its next stage of growth.
Go-to-Market Strategy
Content Marketing Strategy
Product Marketing Strategy
Partner Marketing Strategy
Content
Management
Program
Management
Project
Management
Financial & Budget
Management
We maintain and deploy a 360-degreed perspective throughout and across our client's businesses, business models, and partner networks to help our clients achieve their marketing and sales marketing goals with ease.
360° ALIGNMENT
We learn your business model then provide strategies designed to align your cross-functional go-to-market and revenue operation teams across your shared goals. We provide you with data-rich recommendations and build foundational performance and experience-based strategies, tools, and assets that support and structure your end-to-end ROI-centered go-to-market plan and earn buy in from stakeholders and delivery teams.
360° ACTIVATION
We build and deliver data-informed and data-rich content marketing and demand generation assets and campaigns that are designed and built to earn and win the investment, engagement, and loyalty of executive marketplace buyers, strategic partners, and internal people teams.
360° GROWTH
We work alongside you as an integrated management consultant, when your go-to-market projects and programs need a vetted, expert partner to launch, manage, track, measure, and scale the success of your go-to-market campaigns. Through industry informed and proven best practices, we help you evolve campaign actions into a scalable, revenue producing business operation that supports direct and partnership-led go-to-market activities and drives marketing return on investment (mROI).
See the results that Shaun has influenced and enabled her clients to acheive.
This could be YOU!
We partner with marketing and revenue leaders responsible and accountable for the marketing performance of software-as-a-service (SaaS) technology vendors and their end-to-end services provider network including design and advisory providers, system integrators (SIs), managed services providers (MSPs), outsourcers, maintenance and support providers, managed detection & response (MDR), remediators, and managed security service providers (MSSPs). Those who have proven market offerings, are well-vested, and are seeking an effective partner to help them scale the effectiveness of their current marketing performance, resolve marketing operations management complexity, and transition into their next revenue peer group and valuation level. Access our B2B SaaS Technology Vendors & Service Provider Networks services page.
We partner with passionate service-led founders across industries and professional services segments such as creative services agencies, healthcare consultants, fashion designers, law firms, and social media influencer brands. Those who know their craft, have proven service market offerings, and are seeking an effective partner to help them craft the go-to-market strategy to effectively position their new market offerings, increase revenue through affilate partnerships, and bring ease of operations into their business growth strategy. Access our Service-Led Founders services page.
INDUSTRIES & SEGMENTS WE SERVICE
We reinforce the success of economic progression across industries with research-rooted, regenerative, and sustainable business practices designed to align and comply with industry regulations.
Cloud Infrastructure & ISV Ecosystems | Cybersecurity (including endpoint, network, web and email, data, vulnerability & security analytics, and identity access management (IAM) | Healthcare & Life Sciences | Manufacturing & Industrial / IIoT | Public Sector (Government, Education, Nonprofit) | Banking, Financial Services & Insurance (BFSI) | Energy / Utilities / Oil & Gas | Data, Analytics & AI | Telecommunications | Media & Entertainment | Retail & eCommerce | SaaS / DevOps / Observability | Gaming
"Shaun is an outstanding B2B product and partner marketing professional. She brings razor sharp content strategy, nuanced positioning, market intelligence, and stellar project management to her work."
Debra Webb - Senior Manager, Global Partner Marketing - GSIs at Zscaler
"I had the pleasure of working alongside Shaun for five years, and I can say without hesitation that she's one of the most dependable and talented colleagues I've ever had.
Shaun has this remarkable ability to jump into any situation and immediately add value. I lost count of how many times she stepped up to review content & messaging and transformed them with minimal direction. She has an eye for quality and the initiative to act on it, which made her invaluable to our team.
Beyond her technical skills, Shaun is an exceptional project manager. She's skilled at handling complex, multi-deliverable workstreams with a calm professionalism that made her project teams feel heard and supported. Her ability to keep everything on track while maintaining strong client relationships is truly a rare combination.
Any organization would be lucky to work with Shaun. She brings not just skills, but a collaborative spirit and work ethic that elevates everyone around her."
Carolyn Fordyce - Business Program Manager, Market Development at Microsoft
See them on LinkedIn!
If you'd like to explore how we can support you, you can also reach out via hello@exsailiq360.com and we will get back with you within 24 hours.
